Marketing - How to get and increase sales in your business!

First some general statements.

• Most businesses start small. So, it’s okay and indeed better to start small. Your risks are smaller and you can build momentum as the business creates and keeps its customers.
• Motive matters. Those that succeed begin with the end in mind? What really is your motive for that business? Motives like "To make money" or "It is what I studied in School" for example are not usually ideal.
• About 80% of small businesses die in first five years. 80% of the 20% that survive die within the second 5 years. Meaning, only 4 out of 100 survive beyond ten years and become big. 

Most people think of marketing only as selling and advertising. Though these two are key ingredients of marketing, marketing does more than selling and advertising. Marketing is, knowing and understanding the customer’s needs so well that the product or service offered practically sells itself.

Marketing is both an Art and a Science. Marketing knowledge (science) certainly helps to improve marketing practice (art).

There are significant challenges with marketing these days, because the customer’s needs are more sophisticated and constantly changing. This trend is enhanced by increased competition and reducing margins in the marketplace. But all of these also create opportunities for the discerning.

Unfortunately, a business cannot grow beyond the knowledge that the operators bring to the business.   I have worked with a team of fantastic men and women for twelves years now, building a successful business. We also believe in sharing our experience to help others to grow their business too. That is why we offer training on Business Growth and it’s related topics. Find below key topics to be covered in a forthcoming training on Sales and Marketing.

1. Who Are Your Customers?
2. Market Segmentation
3. Prospecting - Identify, Contact And Extract Value From The Customer
4. Understanding Buying Behavior
5. Writing AWinning Proposal
6. Basic Requirements For Relationship Management
7. Key To Successful Selling
8. How To Make A Business Work
9. Plus a book on “How To Run A Business Successfully”

If interested in this training coming up in July 2018 or you have any other training need, send an email to info@resourceintermediaries.org with subject "RIL Training Need" or call Bode on +234 803 767 3833, Shina on +234 703 319 9297 , Irene on +234 806 700 4575 or Ernest on +234 805 354 1958